Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors [...]

Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This is why Google made a commitment to further improve their [...]

Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap. Below are three elements of social media campaigns that could help establish [...]

When it comes to a link building exercise for clients, I tend to prefer a long tail strategy rather than a top level generic strategy. Long tail Link building? What the heck is that? Why don’t we just chuck all our links with the exact anchors that we want for [...]

In our current age of modern technology, it is hard to look back and understand how viral content and marketing ever existed without the internet. While viral marketing was around long before the jump in technology, the internet has made it easier than ever to create and spread your content. [...]

Before you create your own marketing strategies, you must first know your competitors. By understanding your competitor’s strategies, you can always stay a step ahead of them. The key is knowing how to obtain all of this vital information without having to hire a PR firm, an FBI agent, or [...]

When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting [...]

If you pay attention to online marketing, you are constantly inundated with people who sell the so-called “secrets” to brand new marketing techniques on the Internet. Each and every day you are bombarded with new e-books, teleseminars and software alleging to hold the “secrets” of blog and ping, or the [...]

With the release of Webmaster Central, Google has made a strong statement that serious website owners need to be concerned with, and aware of a range of data regarding their sites. Crawl errors, backlinks and page load times are all available for a webmaster to study and parse through in [...]

Wonder why some people get better marketing results than others? It’s because they tweak. One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcane art of tweaking. Tweaking your marketing is literally the key to getting more response to any marketing activity you attempt. [...]