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11 August
Posted in Home, Marketing

Google Attribution

In May, Google announced that it was doing away with last-click attribution. In its place, Google will now be offering a new reporting product, known as Google Attribution. The goal of this new product is to provide more sophisticated insights into overall campaign performance. Yet, the removal of last-click attribution is […]

6 March
Posted in Home

Progressive Web App’s

According to Google, progressive web apps are the next big thing for “delivering amazing user experiences on the web”. In the same vein as AMP (accelerated mobile pages), PWAs are causing digital marketers to rethink the way they can design and deliver their sites in a mobile-first world. Website owners […]

16 June
Posted in Home

15 Ways to Reclaim Your Lost Search Engine Traffic

It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so much you can diagnose, particularly if you haven’t made any major […]

24 March
Posted in Social Media

How Google’s Emphasis On Mobile Will Affect You

When it comes to search algorithm changes, Google has gone from making official announcements to a “this is something we do every day so don’t expect to hear from us” attitude. With this in mind, the upcoming mobile-friendly algorithm change is a very big deal. As background, here is a […]

20 January
Posted in Home

3 Signs Google Favors Mobile Sites More Than Ever

It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices continue to grow ever more sophisticated, but they aren’t potent enough to simulate a […]

18 December
Posted in Home

When Is It Time To Do a Backlink Detox!

There comes a time in the life of every website, young or old, that they must become aware of and deal with their backlink profile. The older a site is, and the longer it has gone without this treatment, the more risk there is involved with letting it be. Backlinks, […]

18 December

Google+ isn’t dead. Here are 9 ways it’s crucial to your SEO

Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine. This is partly because Google+ simply does not have as many users as the other huge social platforms out there. There have […]

19 November

10 Tips To Get Ready For Holiday SEM Craziness

While many people look forward to the holidays as a time to unwind, open presents, and take family vacations, life is far from bucolic for many SEM pros between Thanksgiving and Christmas. ’Tis the season for wild fluctuations in bids (upwards) and make-or-break ad buys. As an early Christmas/Hanukkah/Kwanzaa/Festivus gift, […]

18 October
Posted in Home

Recovering From Panda 4 – How To Guide

The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are people who strive to stay ahead of the curve and others […]

24 January
Posted in Home

Top Onsite Factors

Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors […]