For many brands, optimizing for voice search is uncharted territory. I’m here to give you a high-level overview of what to consider and how to get it done. Start competing for your share of visibility in the growing trend that is voice search. In this article: How does voice impact […]

Content Optimization Many of us already knew by the time Google confirmed it: Content is one of the top three ranking signals (out of hundreds). If you do nothing else, your content strategy is an essential part of your online success. 1. Target Audience Research This is a biggie: Know your target […]

In May, Google announced that it was doing away with last-click attribution. In its place, Google will now be offering a new reporting product, known as Google Attribution. The goal of this new product is to provide more sophisticated insights into overall campaign performance. Yet, the removal of last-click attribution is […]

Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine. This is partly because Google+ simply does not have as many users as the other huge social platforms out there. There have […]

While many people look forward to the holidays as a time to unwind, open presents, and take family vacations, life is far from bucolic for many SEM pros between Thanksgiving and Christmas. ’Tis the season for wild fluctuations in bids (upwards) and make-or-break ad buys. As an early Christmas/Hanukkah/Kwanzaa/Festivus gift, […]

In our current age of modern technology, it is hard to look back and understand how viral content and marketing ever existed without the internet. While viral marketing was around long before the jump in technology, the internet has made it easier than ever to create and spread your content. […]

If you pay attention to online marketing, you are constantly inundated with people who sell the so-called “secrets” to brand new marketing techniques on the Internet. Each and every day you are bombarded with new e-books, teleseminars and software alleging to hold the “secrets” of blog and ping, or the […]

Wonder why some people get better marketing results than others? It’s because they tweak. One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcane art of tweaking. Tweaking your marketing is literally the key to getting more response to any marketing activity you attempt. […]

Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy. Here are five steps that can be implemented with low, or no cost. Now, in some cases, your “product” may be you! Are you a professional speaker? Success coach? Entertainer? Take these steps and get […]