Search Engine Optimization (SEO) Certification and Training

Frequently Asked Questions

What is "SEO Certification"?

SEO Certification is the industry's first vendor-neutral Search Engine Optimization Certification developed by professionals for professionals. Experts and industry leaders from the public and private sectors, including training, academia and government work with to develop broad-based, foundational exams that validate an individual's search engine marketing skill set.

What are the benefits of becoming SEO Certified?

By acquiring the SEO Certified credential, you will enjoy the following benefits:

  • Better recognition of your skills.
    As an SEO Certified Professional, you can expect many benefits because your skills have been confirmed by a neutral testing body.
  • Get a better position.
    Certification gives you the "edge" when being considered for a promotion or other career opportunities. Receiving your certification shows you have the knowledge and skills to accept more responsibility.
  • Establish professional credentials.
    Certification stands out on your resume, serving as an impartial, third-party endorsement of your knowledge and experience.
  • Increased customer satisfaction.
    The more you know about the search engine industry, the better you will be able to serve your clients.

How many certifications are there?

There are 3 levels of certification:

  • SEO Certified Professional (for Individuals and SEO professionals).
  • SEO Certified Company (for Companies looking to get started and become SEO certified).
  • SEO Certified Trainer (for SEO professionals and Companies looking to get a Trainer certification and teach in a class environment).

How is the final exam administered?

The final exam is a timed, randomized testing engine that is delivered online and accessed via your membership page. After completion, results are automatically e-mailed to for validation.

What if I fail the final exam?

Members are not charged for re-takes but they are limited to 3 attempts within any 90 day period.

How do I best prepare for the certification exams? is not like other certification programs that require you to purchase books, videos, software, or attend costly seminars. Once you apply for membership everything is taken care of including the study guide, practice test, instructor support, and exam fees.

What are the prerequisites for the SEO certification exams?

A knowledge of general search engine technologies and marketing practices is very helpful but not essential.

How many exams do I need to pass to attain a certification?

You only need to pass 1 exam.

When will I receive my certificate?

Your certificate will be sent after completing and passing the exam.

How do I stay updated on the latest SEO Certification developments?

Subscribe to the SEO Certification mailing list to keep current with the latest SEO Certification developments.