Table of contents
Chapter 1 / Search Engines
1.1 Search Engine Basics
1.2 Components of Search Engines
1.3 Test Questions
Chapter 2 / Search Engine Optimization
2.1 On Page Optimization Factors
2.2 Off Page Optimization Factors
2.3 Test Questions
Chapter 3 / Site Readiness
3.1 Google Toolbar
3.2 Test Questions
Chapter 4 / Pay Per Click
4.1 Pay Per Click Campaigns
4.2 Setting up a PPC Campaign
4.3 Major PPC Search Engines
4.4 Test Questions
Chapter 5 / SEO Monitoring
5.1 SEO Reporting and Conversion
5.2 Visitor Traffic Analysis
5.3 How to choose an SEO Consultant
5.4 Test Questions
Chapter 6 / Latest Concepts
6.1 Emerging Trends in SEO
6.2 Affiliate Marketing
6.3 Google Dance and its Impact on Rankings
6.4 Test Questions
Chapter 7 / Marketing Strategies
7.1 Local Search Marketing
7.2 Link Baiting
7.3 Google Webmaster Central
7.4 Test Questions
Chapter 8 / Advanced SEO Techniques
8.1 Top pointers for High Rankings on Local Search Engines
8.2 Use of Lens and Hub pages to promote sites
8.3 Auto-pinging a Blog and its RSS
8.4 Test Questions
Chapter 9 / Latest SEO Tactics & Strategies
9.1 The need for Sitelinks in your Website
9.2 Website Speed Optimization
9.3 Increasing traffic by using Social Bookmarking
9.4 Facebook Ad Tactics
9.5 Test Questions
Chapter 10 / Social Media Optimization
10.1 The Path to Facebook News Feed Optimization
10.2 Social Media Marketing and Optimization
10.3 Conversion Rate Optimization
10.4 Test Questions
Chapter 11 / Understanding Google Panda
11.1 Google Panda at a Glance
11.2 An In-depth look at Google Panda
11.3 Weathering the Storm
11.4 Test Questions
Chapter 12 / Google Penguin
12.1 The End of Black-Hat Over-Optimization Tactics
12.2 New Requirements for High Search Engine Rankings
12.3 Test Questions
Chapter 13 / Google Hummingbird Update
13.1 Introduction
13.2 Where is Google Heading
13.3 Impacts and Considerations
13.4 Test Questions
Chapter 14 / Google Mobile Friendly Update
14.1 Introduction
14.2 Mobile Pages
14.3 What to do?
14.4 Test Questions
Chapter 15 / Structured Data Markup
15.1 Structure Data Basics
15.2 What is Structured Data?
15.3 How it Works
15.4 How it is Done
15.5 How does it help SEO
15.6 Test Questions