Table of contents

Chapter 1 / Search Engines

1.1 Search Engine Basics
1.2 Components of Search Engines
1.3 Test Questions

Chapter 2 / Search Engine Optimization

2.1 On Page Optimization Factors
2.2 Off Page Optimization Factors
2.3 Test Questions

Chapter 3 / Site Readiness

3.1 Google Toolbar
3.2 Test Questions

Chapter 4 / Pay Per Click

4.1 Pay Per Click Campaigns
4.2 Setting up a PPC Campaign
4.3 Major PPC Search Engines
4.4 Test Questions

Chapter 5 / SEO Monitoring

5.1 SEO Reporting and Conversion
5.2 Visitor Traffic Analysis
5.3 How to choose an SEO Consultant
5.4 Test Questions

Chapter 6 / Latest Concepts

6.1 Emerging Trends in SEO
6.2 Affiliate Marketing
6.3 Google Dance and its Impact on Rankings
6.4 Test Questions

Chapter 7 / Marketing Strategies

7.1 Local Search Marketing
7.2 Link Baiting
7.3 Google Webmaster Central
7.4 Test Questions

Chapter 8 / Advanced SEO Techniques

8.1 Top pointers for High Rankings on Local Search Engines
8.2 Use of Lens and Hub pages to promote sites
8.3 Auto-pinging a Blog and its RSS
8.4 Test Questions

Chapter 9 / Latest SEO Tactics & Strategies

9.1 The need for Sitelinks in your Website
9.2 Website Speed Optimization
9.3 Increasing traffic by using Social Bookmarking
9.4 Facebook Ad Tactics
9.5 Test Questions

Chapter 10 / Social Media Optimization

10.1 The Path to Facebook News Feed Optimization
10.2 Social Media Marketing and Optimization
10.3 Conversion Rate Optimization
10.4 Test Questions

Chapter 11 / Understanding Google Panda

11.1 Google Panda at a Glance
11.2 An In-depth look at Google Panda
11.3 Weathering the Storm
11.4 Test Questions

Chapter 12 / Google Penguin

12.1 The End of Black-Hat Over-Optimization Tactics
12.2 New Requirements for High Search Engine Rankings
12.3 Test Questions

Chapter 13 / Google Hummingbird Update

13.1 Introduction
13.2 Where is Google Heading
13.3 Impacts and Considerations
13.4 Test Questions

Chapter 14 / Google Mobile Friendly Update

14.1 Introduction
14.2 Mobile Pages
14.3 What to do?
14.4 Test Questions

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