Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine. This is partly because Google+ simply does not have as many users as the other huge social platforms out there. There have […]

While many people look forward to the holidays as a time to unwind, open presents, and take family vacations, life is far from bucolic for many SEM pros between Thanksgiving and Christmas. ’Tis the season for wild fluctuations in bids (upwards) and make-or-break ad buys. As an early Christmas/Hanukkah/Kwanzaa/Festivus gift, […]

The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are people who strive to stay ahead of the curve and others […]

Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors […]

Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This is why Google made a commitment to further improve their […]

In our current age of modern technology, it is hard to look back and understand how viral content and marketing ever existed without the internet. While viral marketing was around long before the jump in technology, the internet has made it easier than ever to create and spread your content. […]

Before you create your own marketing strategies, you must first know your competitors. By understanding your competitor’s strategies, you can always stay a step ahead of them. The key is knowing how to obtain all of this vital information without having to hire a PR firm, an FBI agent, or […]

When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting […]

If you pay attention to online marketing, you are constantly inundated with people who sell the so-called “secrets” to brand new marketing techniques on the Internet. Each and every day you are bombarded with new e-books, teleseminars and software alleging to hold the “secrets” of blog and ping, or the […]

With the release of Webmaster Central, Google has made a strong statement that serious website owners need to be concerned with, and aware of a range of data regarding their sites. Crawl errors, backlinks and page load times are all available for a webmaster to study and parse through in […]