Successful Viral Marketing

In our current age of modern technology, it is hard to look back and understand how viral content and marketing ever existed without the internet. While viral marketing was around long before the jump in technology, the internet has made it easier than ever to create and spread your content. While this is a blessing to marketing companies, it can also be a curse since it means the competition is fiercer than ever before. This article will explain some of the ways that you can make a successful go at viral content and learn to create content which really will go viral!

SEO Understanding

If you have a good or even decent understanding of search engine optimization, then creating a viral marketing campaign will definitely be easier for you. The SEO principles of “link baiting” are similar to what you should use when putting together your viral content. If you don’t know much about SEO, it would be worth your time to devote a few hours to research online.

Search for Trends

The most important thing about a viral campaign is discovering an idea that will actually go viral! In most cases, trends are the best thing to go for as they will gain lots of fast interest. Don’t just go for the first trend that comes to mind; instead, do some brainstorming for an idea that actually involves your product or campaign, and try to determine which niche trends are most likely to go viral.

If you are unable to come up with any trends or ideas that are not already being used by others, then simply choose something which is popular and has proven successful among your targeted market. Make sure that you choose a topic which is something that you know about or are interested enough in to devote hours to researching. As long as you can take a popular idea and change it to be original and more appealing to the public, you can go with whatever trend you choose.

Be First

Although it is possible to take a currently trending idea and make it original enough to stand out as your own, being first always gives you a head-up on the competition. For instance, if you are marketing beauty products, then you might do well to watch the news for any updates related to your product; as soon as something shows up, have an original and informative post written about it, then publish it like crazy using the social networking system. Although you didn’t come up with the original news story, by taking it and changing it into your own before displaying it to the public before the competition, you are putting yourself first as the company that readers will remember.

Always Make Sure it Shares

If you want your content to become viral, then it is imperative that readers will be able to share it with ease. No matter how exciting I find an article, I’m not going to take an hour trying to figure out how to share it with my friends. As the marketing leader, it is your job to make sure that those who read your content can pass it onto their friends with as much ease as possible; if you don’t, your campaign will be what is hurting. By taking the time to understand and implement the many ways of sharing content, you’ll be on the path to success in no time at all.

All Roads Lead Home

When you are trying to make content go viral, remember that you are trying to market or gain interest in a product. No matter how popular your trend, it won’t get you far if it doesn’t lead customers back to you. Every time you create an article, make sure it has a link that leads back to your home page.

Be Patient

Although it can be easy to throw a fit if your content isn’t viral the day you put it online, don’t allow yourself to fall into this trap. Many marketing campaigns take a long time to get going and it make take months after publishing before your content starts trending online. Do what you can to get exposure from the start, and then try to be patient during the long wait.

Try as hard as you might, some viral campaigns just don’t happen to go viral; however, by implementing the ideas in this article, you are definitely pointing your marketing campaign in the right direction. Remember: Devote the time into research, go for an idea that seems like an easy trend, link your content to a main page, and make it easy to share.

 

Author bio: Alex Petrovic, Advanced SEO strategist – Dejan SEO company.

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